Case study · Manufacturing
Bautex: a B2B product catalogue built for export conversations.
A manufacturing website for fibreglass mesh and construction materials.
The brief
The site needed to make specifications, certifications and wholesale enquiries easier to navigate for contractors and distributors.
Evidence
The live site presents product specifications, certifications and wholesale enquiry paths for the manufacturer.
Constraints
- Technical information needs to remain legible to non-technical buyers.
- Export audiences require a clear path to the right product information.
Key decisions
- Put product information and certification context ahead of promotional language.
- Created a clear enquiry route for wholesale conversations.
Delivered
- B2B information architecture
- Product catalogue pages
- Export enquiry path