Case study · Logistics & SaaS
Linkoper: a clearer home for concrete and asphalt logistics software.
A product website for a dispatch platform used by concrete and asphalt plants.
The brief
The site needed to explain a complex operational product to buyers who are replacing phone-led order intake and fragmented dispatch work.
Evidence
The live product website documents the platform’s order intake, route optimisation, GPS fleet tracking and customer notifications.
Constraints
- The product spans orders, routing, fleet visibility and customer notifications.
- The story needed to work across four interface languages.
Key decisions
- Organised the message around daily dispatch decisions, not a generic SaaS feature list.
- Used a modular page structure so product areas can be expanded without losing the narrative.
Delivered
- Product positioning and information architecture
- Multilingual marketing website
- Reusable interface sections